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Persuasive speech

A persuasive speech is when the speaker is trying to convince the audience to accept their opinions and beliefs. Examples include a sales pitch or a debate. The overarching aim of a persuasive speech is to appeal to the audience’s emotions or logic so they can agree with you or do what you want them to do. A persuasive speech won’t sway all audiences, and some will need more than one. You can improve your persuasive skills using the six elements of persuasion. Look at our article on persuasive speeches for more in depth knowledge on how to craft the perfect persuasive speech:

How to make your persuasive speech more effective

  • Reciprocity: Most people will always return a favor regardless of their situation. 
  • Social proof: If a lot of people are doing something, others will be attracted to it and join due to their curiosity and fear of missing out.
  • Authority: Authority figures influence most people, so aligning with one can increase your credibility.
  • Commitment: If you can get people to commit to a cause that they feel is right, they will be more likely to follow through with that commitment.
  • Scarcity: If you create scarcity around the product or belief you are trying to push, it will generate curiosity and interest in your audience.
  • Liking: People are more likely to believe you if they like you. Exude a likable personality and get the audience to like you, and you can tell them almost anything.
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