A business pitch is presented to investors by a business owner. The purpose of a business pitch is usually to get funding and other resources for the business. Confidence sells a business pitch, so you need to project that. Presenting a pitch requires practice and a good knowledge of public speaking. 

An ideal business pitch starts with a brief description of the business, focusing on the main business idea. Then other facts like industry analysis, marketing strategy, and business model can follow. A business pitch can happen anywhere from a lunch meeting to something called an elevator pitch. 

The investors also want to know what they will benefit from providing the capital you need so that an excellent financial projection will add credibility to the pitch. You also need to have an analysis of the risks involved and a great implementation plan.